![]() This is one example of how to use Google Trends for research, not just in terms of finding out which products are popular but also to determine which regions will bring the most sales. If you were to create a pay-per-click ad for “silver jewelry,” you’d be better off targeting New Jersey than New York, since there’s growing interest there. For example, at the time of writing, the term “silver jewelry” is more popular in New Jersey than in New York. We know a target audience in Chicago is different from an audience in LA. When it comes to digital marketing, we target audiences based on niche topics by region. Drawing from this example, you can see how Google Trends can inform marketing tactics, especially when it comes to creating quick content pieces that ride on the coattails of trending events. While most trends are short-lived, you can leverage them on social media, especially when buzzworthy trends tie into your business niche.Īn excellent example of newsjacking ( creating content based on current news) was when the meditation app Calm ramped up advertising leading up to and on the night of the last US elections. ![]() ![]() These are the hottest topics of the moment. On the homepage of Google Trends, you’ll find a section for trending searches. Writing Content About the Current Global and Local Trends While they appear less popular, these keywords represent topics consistently searched for year-over-year without much decline. Obviously, 100 represents peak popularity (The higher the number the more searches occur for that keyword.) Keep in mind that while keywords hitting close to or at the 100 level matter, often the most pragmatic and sustainable ones are those with stable growth or steady positions. The website assigns a numerical value to keywords ranging from zero to 100. Google Trends for eCommerce offers the following benefits for keyword planning and research: Best-selling products are also easy to find, providing an opportunity to innovate on existing handbags presently in the market.Īccelerate revenue growth with expert eCommerce digital marketing solutions ![]() If you see “Breakout” instead of a percentage, it means the search term has grown by more than 5000% according to Google Trends. With Google Trends, you can find out trending colors, materials, and other product innovations, as well as how much interest has increased for related searches in a selected time frame.įor the most searched-related queries and topics, you’ll see a percentage of the term’s growth. So, let’s say you’re a handbag eCommerce store. When you search for a product term in Google Trends, product searches related to your term pop up at the bottom of the page. Discovering Relevant Product CategoriesĬonsidering expanding your product offerings into other verticals? The first thing you should do is Google product trends. Finding a niche perfectly suited to your business can help you differentiate your brand, reduce competition and increase profits. What makes the use of Google Trends so powerful is that it can show you if a niche is trending or evergreen and give you keyword and product ideas. Finding Niches With Google Trendsīecause everyone is already going after all the major keywords relevant to your business and because the eCommerce markets are generally oversaturated, discovering new niches and keywords with Google Trends can be highly rewarding. Here is how we utilize Google Trends to improve search visibility and generate more traffic to eCommerce websites. You can also scroll down to see general information about current trends in the US, as well as view a breakdown of how popular each term is in every state.ġ0 Google Trends Tricks for Businesses and Entrepreneurs
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